motivation

意欲、やる気

何かをしたいと思い、行動するための意欲や活力。

やさしい英語で： The desire and energy that make you want to do something.

• I have no motivation today.
• His motivation to learn increased after the trip.
• How can teachers improve student motivation?

使い方： motivation to do something (She has the motivation to finish the course.)

類義語： drive, enthusiasm

反対語： apathy

よく使う表現： lack motivation, strong motivation, motivation to learn, personal motivation

動機

ある行動をする理由やきっかけ。

やさしい英語で： The reason why someone does something.

• Money was his main motivation.
• What was your motivation for moving here?
• Her motivation behind the gift was simple kindness.

使い方： motivation for something (Her motivation for joining was to meet people.); motivation behind something (We discussed the motivation behind his decision.)

類義語： motive, reason

よく使う表現： main motivation, motivation behind something, motivation for something

購買意欲スコア

広告が商品への関心や購入意欲をどれほど高めるかを示す調査の点数。

やさしい英語で： A research score showing how strongly an advertisement makes people want to consider or buy a product.

• The advertisement received a high motivation score.
• Researchers measured motivation after showing the commercial.
• The campaign increased motivation scores among younger consumers.

よく使う表現： motivation score, motivation rating, measure motivation