motivation

motivazione

Desiderio ed energia che spingono a fare qualcosa.

In inglese semplice: The desire and energy that make you want to do something.

• I have no motivation today.
• His motivation to learn increased after the trip.
• How can teachers improve student motivation?

Come si usa: motivation to do something (She has the motivation to finish the course.)

Sinonimi: drive, enthusiasm

Contrari: apathy

Espressioni comuni: lack motivation, strong motivation, motivation to learn, personal motivation

motivo, motivazione

Ragione per cui una persona fa qualcosa.

In inglese semplice: The reason why someone does something.

• Money was his main motivation.
• What was your motivation for moving here?
• Her motivation behind the gift was simple kindness.

Come si usa: motivation for something (Her motivation for joining was to meet people.); motivation behind something (We discussed the motivation behind his decision.)

Sinonimi: motive, reason

Espressioni comuni: main motivation, motivation behind something, motivation for something

punteggio di motivazione

Punteggio che misura quanto una pubblicità spinge a prendere in considerazione o acquistare un prodotto.

In inglese semplice: A research score showing how strongly an advertisement makes people want to consider or buy a product.

• The advertisement received a high motivation score.
• Researchers measured motivation after showing the commercial.
• The campaign increased motivation scores among younger consumers.

Espressioni comuni: motivation score, motivation rating, measure motivation