upfront

anticipato, iniziale

Pagato prima di ricevere un prodotto o servizio, oppure prima dell’inizio del lavoro.

In inglese semplice: Paid before you receive a product or service, or before work begins.

• There is an upfront fee.
• We cannot afford the upfront costs.
• The builder asked for an upfront payment before starting work.

Sinonimi: advance, initial

Espressioni comuni: upfront payment, upfront fee, upfront costs

franco, schietto

Che esprime con sincerità e chiarezza ciò che pensa o sa.

In inglese semplice: Honest and clear about what you think or know.

• She was upfront about the cost.
• Please be upfront with me about your plans.
• He gave us an upfront answer.

Come si usa: upfront about something (We were upfront about the risks.); upfront with someone (You should be upfront with your boss.)

Sinonimi: honest, frank, straightforward

Contrari: dishonest

Espressioni comuni: upfront with someone, upfront about something, be upfront

in primo piano, anteriore

Collocato davanti o in una posizione di primo piano.

In inglese semplice: Placed at the front or in a leading position.

• The drums have an upfront position in the mix.
• Her upfront vocals dominate the recording.
• The shop gave the new products an upfront display.

Sinonimi: prominent, leading

Espressioni comuni: upfront position, upfront vocals, upfront display

dichiarato, palese

Conosciuto o ammesso apertamente, senza essere tenuto segreto.

In inglese semplice: Openly known or admitted, rather than kept secret.

• Their relationship was upfront from the beginning.
• Her political commitment was upfront and widely known.
• The book makes his religious identity upfront.

Sinonimi: open, acknowledged, public

Contrari: secret

Espressioni comuni: upfront relationship, upfront identity, upfront commitment

in anticipo

Prima che inizi il lavoro o che si riceva ciò per cui si paga.

In inglese semplice: Before work starts or before you receive something you are paying for.

• We paid upfront.
• The hotel charges half the price upfront.
• They agreed upfront how much the work would cost.

Sinonimi: in advance, beforehand

Contrari: afterwards

Espressioni comuni: pay upfront, charge upfront, agree upfront

in attacco

In posizione offensiva vicino alla porta avversaria, soprattutto nel calcio.

In inglese semplice: In an attacking position near the other team’s goal, especially in football.

• He plays upfront for our team.
• The coach put two players upfront.
• Who will play upfront in tomorrow’s match?

Sinonimi: in attack

Espressioni comuni: play upfront, put someone upfront

presentazione agli inserzionisti

Incontro in cui le televisioni presentano nuovi programmi a inserzionisti e stampa prima di vendere spazi pubblicitari.

In inglese semplice: A meeting where television companies present new shows to advertisers and the press before selling advertising time.

• The network held an upfront in May.
• Advertisers attended the upfront to preview new shows.
• Several upfronts took place before the television season began.

Espressioni comuni: annual upfront, network upfront, attend an upfront

mettere in primo piano

Dare a qualcosa una posizione più importante perché le persone lo prendano in considerazione.

In inglese semplice: To give something a more important position so that people will consider it.

• We need to upfront this issue.
• She upfronted the budget problem at the meeting.
• The report upfronts concerns about staff safety.

Sinonimi: highlight, foreground

Espressioni comuni: upfront an issue, upfront a proposal, upfront something