upfront

im Voraus fällig, anfänglich

Vor dem Erhalt einer Ware oder Leistung oder vor Beginn der Arbeit bezahlt.

In einfachem Englisch: Paid before you receive a product or service, or before work begins.

• There is an upfront fee.
• We cannot afford the upfront costs.
• The builder asked for an upfront payment before starting work.

Synonyme: advance, initial

Häufige Wendungen: upfront payment, upfront fee, upfront costs

offen, ehrlich

Ehrlich und klar darin, was man denkt oder weiß.

In einfachem Englisch: Honest and clear about what you think or know.

• She was upfront about the cost.
• Please be upfront with me about your plans.
• He gave us an upfront answer.

So benutzt man es: upfront about something (We were upfront about the risks.); upfront with someone (You should be upfront with your boss.)

Synonyme: honest, frank, straightforward

Gegenteile: dishonest

Häufige Wendungen: upfront with someone, upfront about something, be upfront

vorderer, im Vordergrund

Vorne oder an einer führenden Stelle platziert.

In einfachem Englisch: Placed at the front or in a leading position.

• The drums have an upfront position in the mix.
• Her upfront vocals dominate the recording.
• The shop gave the new products an upfront display.

Synonyme: prominent, leading

Häufige Wendungen: upfront position, upfront vocals, upfront display

offen, bekannt

Offen bekannt oder zugegeben, statt geheim gehalten.

In einfachem Englisch: Openly known or admitted, rather than kept secret.

• Their relationship was upfront from the beginning.
• Her political commitment was upfront and widely known.
• The book makes his religious identity upfront.

Synonyme: open, acknowledged, public

Gegenteile: secret

Häufige Wendungen: upfront relationship, upfront identity, upfront commitment

im Voraus, vorab

Bevor die Arbeit beginnt oder man das erhält, wofür man bezahlt.

In einfachem Englisch: Before work starts or before you receive something you are paying for.

• We paid upfront.
• The hotel charges half the price upfront.
• They agreed upfront how much the work would cost.

Synonyme: in advance, beforehand

Gegenteile: afterwards

Häufige Wendungen: pay upfront, charge upfront, agree upfront

im Sturm

In einer Angriffsposition nahe dem gegnerischen Tor, besonders beim Fußball.

In einfachem Englisch: In an attacking position near the other team’s goal, especially in football.

• He plays upfront for our team.
• The coach put two players upfront.
• Who will play upfront in tomorrow’s match?

Synonyme: in attack

Häufige Wendungen: play upfront, put someone upfront

Upfront-Präsentation

Veranstaltung, bei der Fernsehsender vor dem Verkauf von Werbezeit neue Sendungen für Werbekunden und Presse vorstellen.

In einfachem Englisch: A meeting where television companies present new shows to advertisers and the press before selling advertising time.

• The network held an upfront in May.
• Advertisers attended the upfront to preview new shows.
• Several upfronts took place before the television season began.

Häufige Wendungen: annual upfront, network upfront, attend an upfront

hervorheben

Etwas stärker in den Vordergrund rücken, damit Menschen es berücksichtigen.

In einfachem Englisch: To give something a more important position so that people will consider it.

• We need to upfront this issue.
• She upfronted the budget problem at the meeting.
• The report upfronts concerns about staff safety.

Synonyme: highlight, foreground

Häufige Wendungen: upfront an issue, upfront a proposal, upfront something