upfront

anticipado, inicial

Pagado antes de recibir un producto o servicio, o antes de que comience el trabajo.

En inglés sencillo: Paid before you receive a product or service, or before work begins.

• There is an upfront fee.
• We cannot afford the upfront costs.
• The builder asked for an upfront payment before starting work.

Sinónimos: advance, initial

Expresiones frecuentes: upfront payment, upfront fee, upfront costs

franco, sincero

Que dice con honestidad y claridad lo que piensa o sabe.

En inglés sencillo: Honest and clear about what you think or know.

• She was upfront about the cost.
• Please be upfront with me about your plans.
• He gave us an upfront answer.

Cómo se usa: upfront about something (We were upfront about the risks.); upfront with someone (You should be upfront with your boss.)

Sinónimos: honest, frank, straightforward

Antónimos: dishonest

Expresiones frecuentes: upfront with someone, upfront about something, be upfront

delantero, destacado

Situado delante o en una posición destacada.

En inglés sencillo: Placed at the front or in a leading position.

• The drums have an upfront position in the mix.
• Her upfront vocals dominate the recording.
• The shop gave the new products an upfront display.

Sinónimos: prominent, leading

Expresiones frecuentes: upfront position, upfront vocals, upfront display

público, declarado

Que se conoce o se reconoce abiertamente, sin mantenerse en secreto.

En inglés sencillo: Openly known or admitted, rather than kept secret.

• Their relationship was upfront from the beginning.
• Her political commitment was upfront and widely known.
• The book makes his religious identity upfront.

Sinónimos: open, acknowledged, public

Antónimos: secret

Expresiones frecuentes: upfront relationship, upfront identity, upfront commitment

por adelantado, de antemano

Antes de que empiece el trabajo o de recibir aquello por lo que se paga.

En inglés sencillo: Before work starts or before you receive something you are paying for.

• We paid upfront.
• The hotel charges half the price upfront.
• They agreed upfront how much the work would cost.

Sinónimos: in advance, beforehand

Antónimos: afterwards

Expresiones frecuentes: pay upfront, charge upfront, agree upfront

en la delantera

En una posición de ataque cerca de la portería rival, especialmente en fútbol.

En inglés sencillo: In an attacking position near the other team’s goal, especially in football.

• He plays upfront for our team.
• The coach put two players upfront.
• Who will play upfront in tomorrow’s match?

Sinónimos: in attack

Expresiones frecuentes: play upfront, put someone upfront

presentación a anunciantes

Reunión donde las televisiones presentan nuevos programas a anunciantes y prensa antes de vender espacios publicitarios.

En inglés sencillo: A meeting where television companies present new shows to advertisers and the press before selling advertising time.

• The network held an upfront in May.
• Advertisers attended the upfront to preview new shows.
• Several upfronts took place before the television season began.

Expresiones frecuentes: annual upfront, network upfront, attend an upfront

destacar, poner de relieve

Dar a algo mayor importancia o visibilidad para que la gente lo tenga en cuenta.

En inglés sencillo: To give something a more important position so that people will consider it.

• We need to upfront this issue.
• She upfronted the budget problem at the meeting.
• The report upfronts concerns about staff safety.

Sinónimos: highlight, foreground

Expresiones frecuentes: upfront an issue, upfront a proposal, upfront something