branding

creazione del marchio, branding

Promozione di un’azienda o prodotto perché le persone lo riconoscano e ricordino ciò che offre.

In inglese semplice: Promoting a company or product so people recognize it and remember what it offers.

• Good branding helps customers remember a company.
• They invested in branding before opening the shop.
• Our branding strategy focuses on friendly service.

Sinonimi: marketing, promotion

Espressioni comuni: product branding, branding strategy, corporate branding

identità visiva, identità del marchio

Nomi, colori, loghi e disegni che indicano a quale azienda appartiene un prodotto o servizio.

In inglese semplice: The names, colours, logos, and designs that show which company a product or service belongs to.

• The packaging has new branding.
• All our vehicles carry the same branding.
• They removed the old branding from the shop windows.

Sinonimi: visual identity

Espressioni comuni: company branding, new branding, branding on something

marchiatura a fuoco

Imprimere un segno permanente sulla pelle di un animale con un ferro caldo per indicarne il proprietario.

In inglese semplice: Making a lasting mark on an animal’s skin with a hot iron to show ownership.

• Branding leaves a mark on the animal’s skin.
• The ranch used branding to identify its cattle.
• The calves were gathered for branding.

Espressioni comuni: cattle branding, branding iron, branding cattle