branding

ブランディング

会社や商品を知ってもらい、その特徴を覚えてもらうための活動。

やさしい英語で： Promoting a company or product so people recognize it and remember what it offers.

• Good branding helps customers remember a company.
• They invested in branding before opening the shop.
• Our branding strategy focuses on friendly service.

類義語： marketing, promotion

よく使う表現： product branding, branding strategy, corporate branding

ブランドの外観、ブランドアイデンティティ

商品やサービスの会社を示す名前、色、ロゴ、デザイン。

やさしい英語で： The names, colours, logos, and designs that show which company a product or service belongs to.

• The packaging has new branding.
• All our vehicles carry the same branding.
• They removed the old branding from the shop windows.

類義語： visual identity

よく使う表現： company branding, new branding, branding on something

焼き印

所有者を示すため、熱した鉄で動物の皮膚に消えない印を付けること。

やさしい英語で： Making a lasting mark on an animal’s skin with a hot iron to show ownership.

• Branding leaves a mark on the animal’s skin.
• The ranch used branding to identify its cattle.
• The calves were gathered for branding.

よく使う表現： cattle branding, branding iron, branding cattle