niche

créneau, niche

Petite partie du marché où un produit ou un service particulier peut réussir.

En anglais simple : A small part of a market where a particular product or service can succeed.

• They found a niche selling handmade soap.
• The company fills a niche in the travel market.
• Is there a niche for this new service?

Comment l'utiliser : a niche in something (They identified a niche in the clothing market.)

Synonymes : market segment

Expressions courantes : market niche, profitable niche, niche in something

créneau, place

Rôle ou domaine de travail qui correspond particulièrement bien à vos capacités ou à vos intérêts.

En anglais simple : A role or area of work that suits your skills or interests particularly well.

• She found her niche in teaching.
• He carved a niche for himself as a local historian.
• This role offers a niche for someone with your skills.

Comment l'utiliser : find your niche in something (He found his niche in radio journalism.); carve a niche for yourself (She carved a niche for herself writing about food.)

Synonymes : place, specialism

Expressions courantes : find a niche, carve a niche, niche in something

de niche, spécialisé

Destiné à un petit groupe de personnes ayant un intérêt ou un besoin particulier.

En anglais simple : Intended for a small group of people with a particular interest or need.

• This is a niche magazine.
• The shop sells niche products for model builders.
• Her music appeals to a niche audience.

Synonymes : specialist

Contraires : mainstream

Expressions courantes : niche market, niche product, niche audience, niche interest

placer dans une niche

Mettre quelque chose dans un petit creux aménagé dans un mur.

En anglais simple : To put something in a small space set into a wall.

• They niched the statue in the wall.
• A small vase was niched above the door.
• The builder niched a stone figure beside the entrance.

Expressions courantes : niche a statue, niche a vase