creative

créatif

Qui sait trouver de nouvelles idées et créer de nouvelles choses.

En anglais simple : Good at thinking of new ideas and making new things.

• She is very creative.
• The company needs more creative designers.
• Were you a creative child?

Synonymes : inventive, imaginative

Contraires : unimaginative

Expressions courantes : creative person, creative writer, creative mind, creative artist

créatif, original

Nouveau et intéressant, grâce à des idées inhabituelles ou à de l’imagination.

En anglais simple : New and interesting, showing unusual ideas or imagination.

• That is a creative idea.
• They found a creative solution to the problem.
• We need a more creative approach.

Synonymes : original, imaginative, inventive

Contraires : unoriginal

Expressions courantes : creative idea, creative solution, creative approach

créatif, artistique

Qui consiste à créer de l’art, des histoires, de la musique ou d’autres choses nouvelles.

En anglais simple : Involving the making of art, stories, music, or other new things.

• I joined a creative writing class.
• The school offers many creative activities.
• She wants to work in the creative industries.

Synonymes : artistic

Expressions courantes : creative writing, creative arts, creative industries

trompeur, frauduleux

Qui utilise des astuces pour cacher la vérité ou présenter quelque chose sous un jour trop favorable.

En anglais simple : Using clever methods to hide the truth or make something seem better than it is.

• The firm used creative accounting.
• Creative bookkeeping hid the company’s losses.
• Investigators found evidence of creative financial reporting.

Synonymes : misleading, deceptive

Contraires : honest

Expressions courantes : creative accounting, creative bookkeeping

créatif

Personne dont le métier consiste à produire des idées, des dessins, des textes ou d’autres œuvres artistiques.

En anglais simple : A person whose job involves producing ideas, designs, writing, or other artistic work.

• The agency hired a new creative.
• Three creatives worked on the campaign.
• She built a team of experienced creatives.

Synonymes : creator

Expressions courantes : freelance creative, hire a creative, agency creative

création publicitaire

Images, vidéos, textes ou dessins utilisés dans une publicité.

En anglais simple : The pictures, videos, words, or designs used in an advertisement.

• The client approved the creative.
• We need fresh creative for this campaign.
• The team tested three versions of the ad creative.

Synonymes : advertising material

Expressions courantes : ad creative, campaign creative, approve the creative