creative

創造的な、独創的な

新しい考えを思いついたり、新しいものを作ったりするのが得意な。

やさしい英語で： Good at thinking of new ideas and making new things.

• She is very creative.
• The company needs more creative designers.
• Were you a creative child?

類義語： inventive, imaginative

反対語： unimaginative

よく使う表現： creative person, creative writer, creative mind, creative artist

独創的な、創意に富んだ

珍しい発想や想像力が表れていて、新しく面白い。

やさしい英語で： New and interesting, showing unusual ideas or imagination.

• That is a creative idea.
• They found a creative solution to the problem.
• We need a more creative approach.

類義語： original, imaginative, inventive

反対語： unoriginal

よく使う表現： creative idea, creative solution, creative approach

創作の、芸術的な

美術作品や物語、音楽など、新しいものを作ることに関わる。

やさしい英語で： Involving the making of art, stories, music, or other new things.

• I joined a creative writing class.
• The school offers many creative activities.
• She wants to work in the creative industries.

類義語： artistic

よく使う表現： creative writing, creative arts, creative industries

粉飾の、ごまかしの

巧妙な方法で事実を隠したり、実際よりよく見せたりする。

やさしい英語で： Using clever methods to hide the truth or make something seem better than it is.

• The firm used creative accounting.
• Creative bookkeeping hid the company’s losses.
• Investigators found evidence of creative financial reporting.

類義語： misleading, deceptive

反対語： honest

よく使う表現： creative accounting, creative bookkeeping

クリエイター

仕事としてアイデアやデザイン、文章などの創作物を生み出す人。

やさしい英語で： A person whose job involves producing ideas, designs, writing, or other artistic work.

• The agency hired a new creative.
• Three creatives worked on the campaign.
• She built a team of experienced creatives.

類義語： creator

よく使う表現： freelance creative, hire a creative, agency creative

広告素材、広告クリエイティブ

広告に使われる画像、動画、文章やデザイン。

やさしい英語で： The pictures, videos, words, or designs used in an advertisement.

• The client approved the creative.
• We need fresh creative for this campaign.
• The team tested three versions of the ad creative.

類義語： advertising material

よく使う表現： ad creative, campaign creative, approve the creative