hype

Advertising or public attention that makes something seem better or more important than it really is.

• Don't believe the hype.
• The product failed despite all the marketing hype.
• Her book deserves attention beyond the media hype.

Similar words: publicity, promotion

Common phrases: marketing hype, media hype, believe the hype

Great excitement about something that will happen or become available soon.

• The hype is growing.
• Fans added to the hype before the album's release.
• Did the film live up to the hype?

How to use it: hype around something (The hype around the upcoming concert is growing.)

Similar words: buzz, excitement

Common phrases: build hype, hype around something, prelaunch hype

To advertise something a lot and make it sound very exciting or impressive.

• They hype every new product.
• The studio hyped the film on social media.
• Why are critics hyping this band so much?

How to use it: hype someone/something up (The company hyped up its new phone for months.)

Similar words: promote, publicize, talk up

Opposites: downplay

Common phrases: hype a product, hype something up, hype an album