promote

To encourage people to buy, use, or support someone or something, often through advertising.

• They promote their products online.
• She toured Europe to promote her new album.
• The campaign promoted a change in the law.

Similar words: publicize, advertise, advocate, champion

Common phrases: promote a product, promote an album, promote a cause

To give someone a job or position with more responsibility, higher status, or better pay.

• They promoted Anna yesterday.
• He was promoted to captain.
• Will she get promoted this year?

How to use it: promote someone to something (They promoted her to sales director.); be/get promoted (He got promoted after two years.)

Similar words: advance, elevate

Opposites: demote

Common phrases: promote someone, promote someone to manager, promote someone to captain

To help something grow, improve, or become more successful.

• Exercise can promote good health.
• The programme promotes cooperation between schools.
• These changes should promote economic growth.

Similar words: encourage, support, further, advance

Opposites: hinder, discourage

Common phrases: promote growth, promote health, promote cooperation