persona

image publique, personnage

Personnalité ou image montrée aux autres, qui peut être différente de ce que la personne est réellement.

En anglais simple : The personality or image someone shows to others, which may differ from how they really are.

• Her public persona is cheerful.
• His online persona hides his shyness.
• Celebrities often develop personas that appeal to their fans.

Synonymes : image, public face

Expressions courantes : public persona, online persona, maintain a persona

personnage, identité

Identité ou rôle qu’une personne adopte dans ses relations avec les autres.

En anglais simple : An identity or role someone takes on when dealing with other people.

• He adopted a confident persona.
• Her stage persona is very different from her private self.
• The writer created several personas for his online accounts.

Synonymes : identity, role

Expressions courantes : adopt a persona, public persona, stage persona, a new persona

persona, profil client

Personne inventée pour représenter les besoins et les habitudes d’un groupe de clients.

En anglais simple : An invented person used to show the needs and habits of a particular group of customers.

• We created a persona for young buyers.
• Each user persona describes different needs.
• The designers tested their ideas against three customer personas.

Synonymes : customer profile, user profile

Expressions courantes : user persona, buyer persona, customer persona, create a persona

personnage, rôle

Personnage qu’un acteur incarne dans un spectacle.

En anglais simple : A character that an actor plays in a performance.

• The actor's persona is a foolish king.
• She gave her comic persona a squeaky voice.
• He played several personas in the same production.

Synonymes : character, role

Expressions courantes : the actor's persona, a comic persona, portray a persona