goodwill

bienveillance, bonne volonté

Attitude amicale et serviable envers d’autres personnes ou un groupe.

En anglais simple : A friendly, helpful attitude towards other people or a group.

• The gift was a sign of goodwill.
• Her kindness created goodwill among the neighbours.
• Both sides showed goodwill during the talks.

Comment l'utiliser : goodwill towards someone/something (The visit showed goodwill towards our neighbours.); a gesture of goodwill (They offered free repairs as a gesture of goodwill.)

Synonymes : friendliness, kindness, benevolence

Contraires : hostility, ill will

Expressions courantes : a goodwill gesture, mutual goodwill, goodwill towards someone

survaleur, écart d’acquisition

Valeur supplémentaire d’une entreprise liée à la confiance de ses clients et à leurs achats réguliers.

En anglais simple : The extra value a business has because customers trust it and keep buying from it.

• The sale price includes goodwill.
• The accountant valued the company’s goodwill separately.
• Customer loyalty adds to the goodwill of a business.

Expressions courantes : business goodwill, value of goodwill, goodwill valuation

prendre en charge

Payer volontairement les frais d’un client pour qu’il reste satisfait de l’entreprise.

En anglais simple : To pay a customer’s costs voluntarily so they stay happy with the company.

• The dealer agreed to goodwill the repair.
• We goodwilled the delivery charge after the delay.
• Will the company goodwill these costs?

Synonymes : cover, pay for

Expressions courantes : goodwill the cost, goodwill a repair