brand

marque

Le nom et l’image qui permettent de reconnaître les produits ou services d’une entreprise.

En anglais simple : The name and image that identify products or services from a particular company.

• Which brand of tea do you buy?
• The company sells several popular brands.
• I recognized the brand by its logo.

Synonymes : make

Expressions courantes : popular brand, brand name, clothing brand

genre, style

Un type ou un style particulier, souvent associé à une personne ou à un groupe.

En anglais simple : A particular kind or style of something, often linked to one person or group.

• His brand of humor makes me laugh.
• They rejected that brand of politics.
• She brought her own brand of optimism to the team.

Comment l'utiliser : brand of something (I enjoy her unusual brand of comedy.)

Synonymes : type, kind, variety, style

Expressions courantes : brand of humor, brand of politics, particular brand

marque de propriété

Un signe ou un symbole indiquant à qui appartient un animal ou un objet.

En anglais simple : A mark or symbol showing who owns an animal or object.

• Each ranch has its own brand.
• The brand showed who owned the cow.
• They registered a new brand for their herd.

Synonymes : ownership mark

Expressions courantes : owner’s brand, registered brand, cattle brand

marque au fer rouge

Une trace durable laissée sur la peau ou une autre surface par un fer chaud.

En anglais simple : A lasting mark made on skin or another surface with a hot iron.

• The cow has a brand on its side.
• The old brand was still visible on his arm.
• Matching brands were burned into the wooden barrels.

Synonymes : burn mark

Expressions courantes : brand on something, cattle brand, old brand

tison

Un morceau de bois qui brûle ou qui reste chaud après avoir été dans le feu.

En anglais simple : A piece of wood that is burning or still hot from a fire.

• He lifted a burning brand from the fire.
• The glowing brands lit the dark room.
• She dropped the brand into the ashes.

Synonymes : firebrand

Expressions courantes : burning brand, glowing brand, carry a brand

qualifier, stigmatiser

Qualifier publiquement quelqu’un ou quelque chose de façon sévère ou injuste.

En anglais simple : To publicly describe someone or something in a harsh or unfair way.

• They branded him a liar.
• The policy was branded unfair by several teachers.
• Why did the newspaper brand her as a traitor?

Comment l'utiliser : brand someone/something as something (Critics branded the plan as a failure.); brand someone/something + noun/adjective (They branded him a coward.)

Synonymes : label, stigmatize, denounce

Expressions courantes : brand someone a liar, brand someone as, brand something unfair

marquer au fer rouge

Laisser une marque sur un animal ou une personne à l’aide d’un fer chaud.

En anglais simple : To mark an animal or person using a hot iron.

• The ranchers brand their cattle.
• Each cow was branded on its side.
• They branded the animals before releasing them into the field.

Comment l'utiliser : brand someone/something with something (They branded the cattle with the ranch’s symbol.)

Synonymes : mark

Expressions courantes : brand the cattle, brand a cow, brand someone with

marquer au fer

Graver une marque par brûlure sur la peau d’un animal pour indiquer son propriétaire.

En anglais simple : To burn an owner's mark into an animal's skin so people know who owns it.

• They brand cattle on this ranch.
• The farmer branded each calf with his initials.
• Why do some owners still brand their horses?

Expressions courantes : brand cattle, brand a calf, brand livestock