brand

The name and image that identify products or services from a particular company.

• Which brand of tea do you buy?
• The company sells several popular brands.
• I recognized the brand by its logo.

Similar words: make

Common phrases: popular brand, brand name, clothing brand

A particular kind or style of something, often linked to one person or group.

• His brand of humor makes me laugh.
• They rejected that brand of politics.
• She brought her own brand of optimism to the team.

How to use it: brand of something (I enjoy her unusual brand of comedy.)

Similar words: type, kind, variety, style

Common phrases: brand of humor, brand of politics, particular brand

A mark or symbol showing who owns an animal or object.

• Each ranch has its own brand.
• The brand showed who owned the cow.
• They registered a new brand for their herd.

Similar words: ownership mark

Common phrases: owner’s brand, registered brand, cattle brand

A lasting mark made on skin or another surface with a hot iron.

• The cow has a brand on its side.
• The old brand was still visible on his arm.
• Matching brands were burned into the wooden barrels.

Similar words: burn mark

Common phrases: brand on something, cattle brand, old brand

A piece of wood that is burning or still hot from a fire.

• He lifted a burning brand from the fire.
• The glowing brands lit the dark room.
• She dropped the brand into the ashes.

Similar words: firebrand

Common phrases: burning brand, glowing brand, carry a brand

To publicly describe someone or something in a harsh or unfair way.

• They branded him a liar.
• The policy was branded unfair by several teachers.
• Why did the newspaper brand her as a traitor?

How to use it: brand someone/something as something (Critics branded the plan as a failure.); brand someone/something + noun/adjective (They branded him a coward.)

Similar words: label, stigmatize, denounce

Common phrases: brand someone a liar, brand someone as, brand something unfair

To mark an animal or person using a hot iron.

• The ranchers brand their cattle.
• Each cow was branded on its side.
• They branded the animals before releasing them into the field.

How to use it: brand someone/something with something (They branded the cattle with the ranch’s symbol.)

Similar words: mark

Common phrases: brand the cattle, brand a cow, brand someone with

To burn an owner's mark into an animal's skin so people know who owns it.

• They brand cattle on this ranch.
• The farmer branded each calf with his initials.
• Why do some owners still brand their horses?

Common phrases: brand cattle, brand a calf, brand livestock