greenfield

新規の、ゼロからの

既存の建物や仕組みに合わせる必要がなく、全く新しく作る。

やさしい英語で： Completely new, with no existing buildings or systems that the work must fit into.

• This is a greenfield project.
• The team designed a greenfield system without relying on older software.
• Greenfield developments let architects start with a blank plan.

反対語： brownfield

よく使う表現： greenfield project, greenfield development, greenfield investment

未開拓の、未利用の

まだ使われたり開発されたりしておらず、活用の余地がある。

やさしい英語で： Not yet used or developed, so available for someone to take advantage of.

• The region offers a greenfield market.
• Investors saw online education as a greenfield opportunity.
• Few competitors had entered these greenfield markets.

類義語： untapped, unexploited

よく使う表現： greenfield market, greenfield opportunity, greenfield sector

未開発用地

建設予定の、まだ建物が建ったことのない土地。以前は農地だったことが多い。

やさしい英語で： Land planned for buildings that has never been built on, often previously used for farming.

• The company wants to build on greenfield.
• The council approved housing on a greenfield near the village.
• Residents opposed the conversion of greenfields into industrial estates.

類義語： greenfield site, undeveloped land

反対語： brownfield

よく使う表現： build on greenfield, develop a greenfield, protect greenfield