activation

The process of making a device, service, or process start working.

• Activation takes a few minutes.
• Enter the code to complete your account activation.
• The alarm allows automatic activation at night.

How to use it: activation of something (Activation of the service is free.)

Opposites: deactivation

Common phrases: account activation, automatic activation, activation code

An event or activity that encourages people to notice and buy a brand.

• The activation attracted new customers.
• Our agency planned a brand activation at the station.
• Several successful activations helped increase sales.

Similar words: promotion

Common phrases: brand activation, shopper activation